The study programme’s vision on communication 

The Programme Committee is the body that is responsible for the education policy, education organisation and quality assurance of a study programme. Various internal and external stakeholders (e.g. students, teachers, alumni, representatives of the professional field) are involved in the education (policy) process: it goes without saying that the Programme Committee develops its own vision on internal and external communication with regard to education. In concrete terms, the Programme Committee ensures a smooth exchange of information with all stakeholders involved. When developing a vision on communication about education, study programmes take the following aspects into account: 

 

• (the profile of) the different types of stakeholders 
• the way in which the programme-specific communication actions are aligned with the faculty communication lines 
• the way in which the quality of the communication policy will be evaluated and, if necessary, adjusted. 

The (different aspects of the) vision on communication is/are included in the education monitor. 

Development and implementation of communication policy by study programmes 

In order to implement an optimal communication policy, a study programme can take the following initiatives: 

 

• setting up targeted communication campaigns towards potential students/affiliates. This concerns information in brochures, on websites, at information days, SIDins and introduction days, via SIMON and open classes. 
• providing efficient and easily accessible information to students on practical and organisational matters. This concerns information about, among other things, class schedules, examination schedules, courses, facilities, study and learning path counselling, participation bodies, ombudspersons, the Education and Examination Code. 
• providing clear and easily accessible information to students about the task and responsibility of the Director of Studies, the chair of the Programme Committee, the (responsible) teacher of a course unit, etc. 
• providing clear information to internal and external stakeholders about the content of the study programme (e.g. study programme competencies, programme, assessment and exit level) and obtain feedback from these stakeholders about these substantive aspects. 
• the broad and efficient communication of information from the Programme Committee and from the Educational Quality Control Unit to the lecturers/support staff and, conversely, the collection of feedback about the education/educational (quality) processes from the broader group of lecturers and support staff for the Educational Quality Control Unit. 

Some study programmes set up a specific communication working group to monitor (implementation of) the communication policy. The role and operation of such a working group can be described in the education monitor.